| |

Shopper Marketing: Connecting with Consumers at the Point of Purchase

February 15, 2012

This ANA Insight Brief explores radical new developments in shopper marketing. Learn about marketing from the other end of the funnel, social commerce, mobile coupons, and Google’s Zero Moment of Truth. Case studies from PepsiCo and Gap are also shared.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Also See

Recent Insight Briefs

Aug 27, 2015
Global Marketing

Jul 30, 2015
B-to-B Marketing

Jun 25, 2015
Media Leadership

May 19, 2015
Social Media

Apr 29, 2015
Driving Business Through Content Marketing

Apr 7, 2015
Brand Activation

See full index for Insight Briefs