| |
 

Marketing Services: Procurement Best Practices

August 24, 2009

By J. Francisco Escobar

Industry expert J. Francisco Escobar, president and founder of JFE International Consultants, Inc., takes a look at how marketers and marketing procurement can work more effectively with their agency partners during an economic downturn. Quotes from ANA members and 3rd-party consultants, best practices, and statistics are shared throughout this ANA Insight Brief.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See

Relevant Topics

Recent Insight Briefs

Jan 14, 2015
Brands as Publishers

Nov 17, 2014
The Science of Consumers

Oct 14, 2014
Brand Loyalty 2.0

Sep 18, 2014
Programmatic Buying

Aug 25, 2014
Advertising Law

Jul 17, 2014
Agency Relations

See full index for Insight Briefs