| |

Effecting the Shift: Let the Transformation of Marketers Begin

December 21, 2009

By Scott Davis

Industry expert, Scott Davis, senior partner, Prophet, breaks down his acclaimed book, The Shift, in this ANA Insight Brief, sharing the five steps that marketers can take in order to lift their marketing capabilities to the next level.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Also See

Relevant Topics

Recent Insight Briefs

Jan 14, 2015
Brands as Publishers

Nov 17, 2014
The Science of Consumers

Oct 14, 2014
Brand Loyalty 2.0

Sep 18, 2014
Programmatic Buying

Aug 25, 2014
Advertising Law

Jul 17, 2014
Agency Relations

See full index for Insight Briefs