Effecting the Shift: Let the Transformation of Marketers Begin | Insight Briefs | All MKC Content | ANA

Effecting the Shift: Let the Transformation of Marketers Begin

Industry expert, Scott Davis, senior partner, Prophet, breaks down his acclaimed book, The Shift, in this ANA Insight Brief, sharing the five steps that marketers can take in order to lift their marketing capabilities to the next level.