Marketing Financial Management and Procurement: Challenges and Best Practices
January 30, 2012
This Insight Brief looks at ways to improve the marketing-finance connection and how to achieve advertising excellence through procurement. ANA survey results are shared, as well as a case study from Kraft.
You do not have access to this content
Here's who has access to this content:
- ANA Client-Side Marketer Members
- Gold Marketing Service Provider Members
- Silver Marketing Service Provider Members
- Individual Associate Members
Login Now
First, one quick step. You’ll need to log in to continue:
No Account?
You need to be a member and create an account in order to view this content. Please review the member categories above, to determine if you qualify, and then click below to create an account using your business email address.
