Content Marketing: ANA 2015 Marketing Word of the Year
Executive Summary
For the second consecutive year, the ANA surveyed our members to identify the marketing word of the year. The ANA staff identified a list of finalists and then asked members to cast their votes to determine the winner. Voting was done online between December 10 and December 17. In total, 297 members participated, and "content marketing" received the most votes. (Yes, that's two words... we know!)
Here's what we heard from those who voted for content marketing as the 2015 ANA Marketing Word of the Year:
- There is so much content generated. We should focus on marketing the content which is relevant to the right target audience in a strategic way.
- It's all about content that resonates with the customer.
(Please click the link to the right to download the full report.)
Source
"Content Marketing: ANA 2015 Marketing Word of the Year." ANA, 2015.