Using Data to Manage Agency Relationships — What’s Important to Marketers

October 27, 2016

Executive Summary

Research was conducted to better understand how ANA members are using data to manage agency relationships and how learnings can be applied to optimize client/agency performance. The work looked at 37 different data points across broad categories including media, billing/budgets, agency time/fees, production, and creative. This was a joint collaboration between ANA and Decideware.

Click the link to the right (or below on mobile) to view the full white paper.

Source

"Using Data to Manage Agency Relationships — What’s Important to Marketers." ANA/Decideware. October, 2016.