Master Media Planning & Buying Services Agreement — Version 2.0
As a companion to the Media Transparency: Prescriptions, Principles, and Processes for Advertisers report, the ANA, in conjunction with its General Counsel, Reed Smith LLP, has developed a media agency Master Media Planning & Buying Services Agreement (Version 2.0) which can be used by advertisers in developing their own agency agreement.
Click the DOWNLOAD NOW link to access the latest Master Media Planning & Buying Services Agreement contract template.
The ANA would like to thank ISBA (the Incorporated Society of British Advertisers) and its legal counsel Fieldfisher, for their consent to use the ISBA Framework Agreement For Media Buying and Planning Services as a guide for some of the provisions in the ANA template.
Source
"Master Media Planning & Buying Services Agreement — Version 2.0." ANA, in conjunction with Reed Smith LLP. July 2018.