Media Rating Council (MRC) Social Media Measurement Guidelines
This document presents a guideline for the measurement of certain types of Social Media activity conducted by consumers who use media. For purposes of this document, Social Media is defined as created, shared or exchanged information, ideas, content and opinions in virtual communities and online networks, including conversations about or with a brand. The document was prepared for the use and benefit of the media Industry, especially those constituents that analyze behavior or user-generated/posted information, measure advertising and those that attempt to monetize events (whether buyer or seller) in a Social Media environment.
Furthermore, for purposes of this document, a Social Media Platform is defined as a media vehicle, site (as a whole or in part), app, widget or other media mechanism that has a social orientation; specifically, that captures user commentary and facilitates sharing of information among users of a defined network — i.e., representing a channel for sharing information, opinions or experiences from users of that platform — or allows cross-user collaboration.
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Source
"Media Rating Council (MRC) Social Media Measurement Guidelines." MRC, 2015.