June 14, 2006
These IMC best practices were identified from presentations and member discussions at the 2006 ANA Masters of Integrated Marketing Conference.
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Mar 24, 2008
Best Practices: Compete for Consumer Attention
Feb 1, 2006
Managing Long-Distance Agency Relationships
Dec 1, 2005
"Rules of the Road" for Agency Search Consultants
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Marketing Communications Procurement
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Methods of Agency Compensation
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