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Infographics: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

June 3, 2014

Executive Summary

These Infographics are from 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers that was conducted online during February and March, 2014. This survey focused on how the rise of digital media and the increasing use of new, automated, impression by impression platforms effects media transparency, programmatic buying, and metrics.





(The PDF of these infographics can be found in our "Also See" section in the upper right hand corner.)

Source

“Infographics: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers.” ANA, 2014.

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