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Yes, Marketing Can Indeed Make a World of Difference

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One of today's top concerns among CMOs and industry leaders is understanding how programs can define new marketing thinking as they literally contribute to doing good, while also creating deeper customer relationships, enhancing brand growth and demonstrating the importance of the marketing function within the corporation.

An initiative called Marketing Makes a World of Difference from The Internationalist and the Association of National Advertisers (ANA), was hosted this year by Jury Chair Kieran Foley, Group Marketing Director of Digicel and Deborah Malone, Founder of The Internationalist. It highlighted a dozen extraordinary case studies that demonstrate how marketing is indeed making a world of difference.

(Please download the full PDF of this article at the link to the right.)

Source

"Yes, Marketing Can Indeed Make a World of Difference." The Internationalist. Number 79, 2016.

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