Enigma Rooms by Ciel: Hydrate, Resolve, and Escape | Internationalist Innovation in Media | Internationalist Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

Enigma Rooms by Ciel: Hydrate, Resolve, and Escape

The bottled water brand Ciel developed an experiential marketing campaign to drive consumers’ interest in bottled water’s ability to deliver “mental hydration,” a benefit that Ciel had cultivated as one of its key differentiators.