Top Alcohol Beverage Producers Agree to Exceed Current EU Marketing Standards, and to Enforce Them Though Self-Regulation
By Eric Vaughn-Flam Esq.
As an exemplary example of that self regulation works in the advertising industry, leading producers from the European alcohol industry launched a comprehensive initiative to strengthen independent advertising self-regulatory schemes for alcohol beverage marketing by establishing a set of common standards for their marketing communications throughout the European Union.
Under the Responsible Marketing Pact, AB InBev, Bacardi, Brown-Forman, Carlsberg, Diageo, Heineken, Pernod Ricard and SAB Miller, will work with the World Federation of Advertisers (WFA), EU and national associations to agree and implement common standards for responsible advertising and marketing aimed at adults of legal purchase age, which will be subject to external scrutiny through independent monitoring and public reporting.
(Please see our "Also See" section to the right for the full PDF of this article.)
Source
"Top Alcohol Beverage Producers Agree to Exceed Current EU Marketing Standards, and to Enforce Them Though Self-Regulation." Eric Vaughn-Flam Esq., General Counsel, The Internationalist. The Internationalist. Number 59, 2012.