Dentsu Sets Sights Beyond Japan for Ad Growth
November 1, 2012
Aegis Acquisition Underscores a Commitment to Transformation
The announcement this summer that Dentsu, the world's fifth largest ad agency and Japan's biggest shop, is acquiring the UK-based Aegis Group for USD $4.9 billion not only underscores the necessity for global ad growth, but demonstrates a commitment to greater transformation by the 111 year old, Tokyo-based organization.
A giant in Japan with offices around the world largely to serve its roster of top Japanese multinational clients, Dentsu has been changing. Certainly, the Dentsu West Network, under the direction of Tim Andree, has made significant strides in transforming the company into a global organization with new agency brands and clients from outside of Japan. Mr. Andree's acquisitions of Attik, Firstborn, 360i, and McGarryBowen converted Dentsu in the US to a contemporary force in the industry.
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"Dentsu Sets Sights Beyond Japan for Ad Growth." The Internationalist. Number 60, 2012.