Pinning Down Pinterest

November 1, 2012

By Eric Vaughn-Flam Esq.

The latest sensation in social media is "Pinterest," the website which offers users the ability to organize images from other's websites to their Pinterest page (or "pinboard") which is visible and usable to other Pinterest users. Pinterest users can post images of their favorite products, movies, books, fashions etc. in order to share their consumer preferences. This would appear to be a marketer's dream, however there aspects to be wary of.

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"Pinning Down Pinterest." Eric Vaughn-Flam Esq., General Counsel, The Internationalist. The Internationalist. Number 60, 2012.