Will Technology Kill Us or Make Us Stronger?
March 1, 2013
McCann "Truth About Wellness" Global Research Study Reveals Multiple Contradictions and Cultural Surprises Around the World
McCann Truth Central, the global intelligence unit of McCann Erickson released this January a new global research study called "The Truth About Wellness." The online study was based on a quantitative survey of 7,000 respondents in the U.S., U.K., Brazil, China, Japan, South Africa and Turkey and supplemented qualitatively in the U.S., U.K., Japan, Peru and Brazil.
"There is an exciting technological revolution in the wellness arena today which is empowering consumers, and transforming our health. However, with obesity seen as the number one threat to future health, there are also concerns that technology is encouraging bad behaviors." said Daryl Lee, McCann's Global Chief Strategy Officer. "The good news is that 94% of consumers say brands have a role in supporting their wellness needs. There has never been a better time for brands to lead positive change."
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"Will Technology Kill Us or Make Us Stronger?" The Internationalist. Number 62, 2013.