Is the Cookie Crumbling?
September 1, 2013
By Eric Vaughn-Flam Esq.
Eric Vaughn-Flam Esq., the General Counsel for the IAA, shares the legal perspectives and opinions for today's ever changing global advertising landscape.
Advertisers are turning to a more covert technology to track consumers known as "fingerprinting" which can discern identifying features of a Property and Advertising computer - its operating system, installed software, to its plugins, its graphics card, or even innocuous data like time zone and screen size settings. The individual combination of a particular computer become a digital fingerprint which remains long after cookies are deleted. Changes to your software and settings actually makes you more identifiable.
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"Is the Cookie Crumbling?" Eric Vaughn-Flam Esq., General Counsel, The Internationalist. The Internationalist. Number 65, 2013.