Marketing Makes a World of Difference: Interview with Morten Albaek, CMO of Vestas on Wind for Prosperity
This November, The Internationalist and the ANA/Association of National Advertisers presented the first in a series of think tanks called Marketing Makes a World of Difference that enables marketers to learn more about programs that do good, transform brand and consumer relationships, and make an impact on the world at large.
Four extraordinary marketers of varied national origin from four different industry sectors discussed how they are helping their companies embrace big, sustainable ideas with innovative marketing strategies that connect deeply with customers' passions and values. These programs go beyond charitable giving, Corporate Social Responsibility projects, "green" initiatives, or even cause-related ventures. They are simply CENTRAL to marketing ideals and new business models. When done right, these initiatives result in growth and in literally making a difference in the world.
(Please see our "Also See" section to the right for the full PDF of this article.)
Source
"Marketing Makes a World of Difference: Interview with Morten Albaek, CMO of Vestas on Wind for Prosperity." The Internationalist. Number 66, 2013.