Winners in The Internationalist Awards for Innovative Digital Solutions Demonstrate How Social Media Shines in Building Brand Advocacy
November 1, 2013
On November 14, atop New York's Times Square, some of advertising's best and brightest from around the world gathered at an elite Winners Dinner to celebrate outstanding case studies in the 5th Annual Internationalist Awards for Innovative Digital Solutions. The Winners Celebration was produced in association with BBC Digital, Publicitas, Thomson Reuters and RPM Sports.
Two Grand Prix winners were announced—Volkswagen's "Beetle Shark Cage" and Unilever's Dove "Real Beauty Sketches." Interestingly, one Grand Prix winner worked to win over men, while the other aimed to build confidence among women. Volkswagen focused on the need to encourage men to love a car that was once preferred by women, while Dove underscored how women globally may learn they are more beautiful than they think. Although both campaigns have already received great notoriety and strong acknowledgment, each demonstrated in these Awards for Digital Solutions, a tremendous viral capability in a social media age when buzz, sharing and endorsement can create a groundswell for brand preference, advocacy and loyalty.
(Please see our "Also See" section to the right for the full PDF of this article.)
"Winners in The Internationalist Awards for Innovative Digital Solutions Demonstrate How Social Media Shines in Building Brand Advocacy." The Internationalist. Number 66, 2013.