From Las Vegas to Davos, an Eye Toward the Evolution of Marketing in 2014
January 1, 2014
By Deborah Malone, The Internationalist
As the industry settles from early January's future-driven frenzy of CES in Las Vegas with 3D printing, wearable computing and driverless cars to more sobering messages from the World Economic Forum at Davos-Klosters, Switzerland, it is worth assessing how marketing now fares in the midst of developing technologies, shifting global economies, media innovation and fast-changing consumer culture.
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"From Las Vegas to Davos, an Eye Toward the Evolution of Marketing in 2014." Deborah Malone, Founder, The Internationalist. The Internationalist. Number 67, 2014.