Achieving Marketing’s Holy Grail: Delivering the Right Message to the Right Person at the Right Time via the Right Channel
"Multi-Channel Relevance," "Personalized Engagement," "Individualized Experiences," and "Conversational Marketing" are among today's hottest marketing topics. Without question, we are now seeing a transformation of individualized marketing that can deliver more engaging, relevant, and personalized experiences — literally on a global scale. Of course, such solutions come with a greater commitment to building an active library of content or with the challenge of encouraging an organization to embrace new technologies. However, a number of current developments are indeed revolutionizing today's concept of global marketing, while rewriting the context of local relevance. And they're powering significant value and advantage.
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Source
"Achieving Marketing's Holy Grail: Delivering the Right Message to the Right Person at the Right Time via the Right Channel." The Internationalist. Number 68, 2014.