Battling Banner Blindness: Cxense Pioneers 3D Display Ads

January 1, 2015

Eye-Popping New Capability from Norway Offers Differentiator for Advertisers

Olso Norway-based Cxense has introduced an eye-catching 3D advertising capability to help publishers and advertisers capture consumers' attention and combat 'banner blindness.' This unique means for creating and displaying online content offers differentiation for premium advertisers and e-commerce sites. Viewing products in 3D – without needing any special glasses or equipment – will enhance consumers' shopping experience and drive engagement.

Faced with a plethora of online ads, many consumers have developed 'banner blindness,' with lots of consumers admitting they largely ignore online display ads or find them irrelevant. The resulting challenge for publishers and advertisers is to find ad formats that engage viewers without disrupting the user experience. Cxense's 3D ads enable products and images to rotate and 'pop' off the screen, without annoying flashing, expanding or unwanted sound effects. It is a subtle yet distinct way to capture reader interest (using any type of device). Displaying three-dimensional ads adds a premium feel to sites, and showcases the brands using this unique format.

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