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The Reinvention of Marketing

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To say that marketing has changed in an understatement. The acceleration of the last several years can aptly be defined as a “reinvention.” Those working to harness the change should be proud of the renewed industry they are creating.

Fifteen individuals, who have spent the majority of their adult lives in marketing, have shared the realities and visions of their efforts in this business in a book titled The Reinvention of Marketing. Written by Deborah Malone of The Internationalist in collaboration with the ANA and with a foreword by ANA CEO Bob Liodice, the book is the first in a series to chronicle the contemporary efforts of those marketers who are indeed reshaping the future of marketing.

(Please see our "Also See" section to the right for the full PDF of this article.)

Source

"The Reinvention of Marketing." The Internationalist. Number 72, 2015.

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