Marketing 2015 at Midpoint — Emergent Trends, Lessons from Cannes, and the Drive for New Business Models
By Deborah Malone, The Internationalist
July shouts summer in the northern hemisphere, but it's also the halfway point in the year and follows the frenzy of the Cannes Ad Festival. It's a perfect time to carve out a few quiet hours to make sense of an industry in the throes of rapid change by delving beyond the obvious headlines and over-hyped buzzwords. In fact, while in Cannes, I asked nearly everyone I met to name five trends from converations at the Festival, along with at least one key industry issue that wasn't being discussed...which did cause quite a few people to stop and consider.
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Source
"Marketing 2015 at Midpoint — Emergent Trends, Lessons from Cannes, and the Drive for New Business Models." Deborah Malone, Founder of The Internationalist. The Internationalist. Number 74, 2015.