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Marketing Makes a World of Difference

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These remarkable case studies represent a revolution in marketing ideals.

Today's transparent social media environment has dramatically shifted the rules of "doing good buisness," and global marketing organizations are evolving to address new challenges and opportunities. The assumption of responsibility and the adoption of greater transparency are now critical to how any brand or business plays it proper role in society.

Yet, is a mix of charitable giving, CSR programs, and "green" initiatives enough for the demands of consumer in an Age of Transparency? More companies are embracing big, sustainable ideas that demonstrate true marketing innovation. Their goal is to deeply connect with their customers' passions and values. When done right, business growth is often a result, as is making a world of difference.

(Please download the full PDF of this article at the link to the right.)

Source

"Marketing Makes a World of Difference." The Internationalist. Number 74, 2015.

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