Lenovo’s CMO David Roman Embraces a "Never Stand Still" Brand Attitude
Lenovo's Senior Vice President and Chief Marketing Office David Roman believes that to stand out and build a brand in today's Digital Age, marketers must be fearless about giving up control in exchange for driving true engagement. He's also keenly aware that marketers must also support sales objectives and financial targets. "But," he says, "we must do so in entirely new ways, because our customers have truly, dramatically, and permanently change how they interact with us, what they expect of us, and how they will react to us if we do not deliver in an authentic way on our promises to them.
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Source
"Lenovo's CMO David Roman Embraces a 'Never Stand Still' Brand Attitude." The Internationalist. Number 75, 2015.