Global Digital Ad Spending

February 1, 2016

The world’s diverse countries may be more connected than ever before in our digital age; however, all are still governed by local economies, infrastructure and consumer behaviors. The new eMarketer report, “Global Digital Ad Spending by Industry: A Country by-Country Look.” examines ad spending trends in 20 key markets, and highlights a number of note-worthy trends.

And while it may be difficult to find a singular trend that fits every market measured, a few things are clear: consumers around the globe are increasing their use of digital devices to access information about products and to conduct ecommerce, while brands are responding by increasing their spending in digital channels.

(Please download the full PDF of this article at the link to the right.)