Internationalist Awards for Innovation in Media

August 1, 2016

Winners Highlight New Content Approaches, VR, Multi-Screens, and Consumer Passions

Now in its eighth year, The Internationalist Awards for Innovation in Media are an acknowledgment of how innovation is essential to today's effective media thinking in a world where messages become global instantly. Inspiring case studies are scored for insights, strategy, and results.

Over 400 cases were submitted from 32 different locations worldwide. Unlike many awards that cite the best in a single category, The Awards for Innovation in Media enable all entries to be judged against each other as examples of worldwide best practices. As a result, there is not a predetermined number of bronze, silver or gold winners.

This year's winners represented the top 15 percent of all entry submissions and came from Australia, Canada, China, Denmark, Egypt, France, Germany, Hong Kong, India, Mexico, Saudi Arabia, Spain, the UAE, the U.K., and the U.S., as well as programs with a sweep across Europe, the Gulf Region and worldwide. Roughly 70 percent of all winners originated outside the United States. The U.S. represented the largest number of wins, followed by Canada, the Middle East and Germany. PHD agencies garnered the most wins; followed by OMD, MEC, Havas and Initiative.

Two Grand Prix — showcasing two extremely different case studies — were presented. One was awarded to Hindustan Unilever's Active Wheel detergent, submitted by PHD India, and highlighted truly inspiring work that demonstrates how a brand can grow in one of the world's poorest regions if it can fulfill a social need. The other, from Atomic 212° Australia for Double Robotics, "humanized" a telepresence robot named Lucy who created global media frenzy when she waited in line all night, along with Sydney Apple enthusiasts, to receive a coveted iPhone 6s.

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