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IPG’s Michael Roth Discusses Current Industry Issues at ANA’s Advertising Financial Management Conference

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Michael Roth is the Chairman and CEO of Interpublic Group, one of the world's top four advertising and marketing services companies, and home to such agencies as McCann, FCB, R/GA and IPG Mediabrands. The company made news this April with a 6.7% increase in organic revenue in the first quarter compared to the prior- year period, following better than expected growth in 2015. Plus, IPG was one of the big beneficiaries in last year's unprecedented number of media reviews with wins from Coca-Cola, Johnson & Johnson, CVS, and Sony.

During an interview with ANA's CEO Bob Liodice at the organization's annual Advertising Financial Conference, Michael Roth shared his perspectives on top industry issues ranging from the evolving role of the agency to compensation models to media transparency.

He began the discussion with humor by stating, "The agency is dead. We are all dinosaurs; "then quickly admitted he was quoting a Wall Street Journal article from 1975. He focused the majority of his remarks on the benefits of an open architecture agency model and on his forthright view of media rebates.

(Please download the full PDF of this article at the link to the right.)

Source

"IPG's Michael Roth Discusses Current Industry Issues at ANA's Advertising Financial Management Conference." The Internationalist. Number 78, 2016.

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