Setting the Global Agenda: Today’s Top Marketing Issues

August 1, 2016

There is little question that the significance of marketing, as well as its role in brand value, growth and loyalty, is shifting throughout the world. Often, at the center of this shift are those extraordinary marketers who are willing to take risks and share their experiences.

In association with its annual peer-to-peer Internationalists of the Year Dinner, The Internationalist, with the ANA/ Association of National Advertisers, hosted and invitation-only Summit in New York. Called THE INTERNATIONALIST 1000 with the ANA: Setting the Global Marketing Agenda, this peer-to-peer event gathered 150 of the world's top marketers and extraordinary brand innovators to encourage unfettered discussion that can influence critical, far-reaching marketing issues. Fast-paced and provocative, the program was designed for busy CMOs in a peer-to-peer environment to literally set the global marketing agenda by discussing several critical topics that are affecting — and ultimately reinventing — our business today.

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