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Measurement Matters

May 8, 2008

This article provides the insights of Kama Crawford, Director of Media and IMC Communications, Coca-Cola, Eduardo Conrado, VP Global Business and Technology, Motorola, and Delitha Morrow Coles, Manager of Marketing Communications, Kimberly-Clark Corp on the measurement-specific information collected as part of the 2008 ANA Integrated Marketing Survey.

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