March 11, 2013
This Key Findings Report includes results from the 2012 Global Brand Equity Survey. The objective of this survey was to better understand the strategy and implementation of global brand marketing efforts.
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Dec 5, 2013
Key Findings Report: 2013 Sponsorship and Event Marketing Measurement Survey, 2nd Edition
Nov 27, 2013
Research Report: Payment Terms — Current Practices for Marketing Services
Nov 18, 2013
Key Findings Report: 2013 ANA /Nielsen Optimizing Integrated Multi-Screen Campaigns
Nov 18, 2013
PowerPresentation: 2013 Experiential Marketing Survey
Nov 13, 2013
Research Report: 2013 ANA Sponsorship and Event Marketing Measurement Survey, 2nd Edition
Oct 31, 2013
Research Report: 2013 ANA/Nielsen Optimizing Integrated Multi-Screen Campaigns
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