Key Findings: 2012 Multicultural Marketing and Newer Media Survey | Agency Relations | Agency | ANA

Key Findings: 2012 Multicultural Marketing and Newer Media Survey

This Key Findings Report includes topline findings from the 2012 Multicultural Marketing and Newer Media Survey. The survey was created to better understand how marketers are reaching out to their multicultural customer segments via newer media platforms (e.g., social media and mobile).