Key Findings Report: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers
June 3, 2014
This Key Findings Report includes results from the 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers that was conducted online during February and March, 2014. This survey focused on how the rise of digital media and the increasing use of new, automated, impression by impression platforms effects media transparency, programmatic buying, and metrics.
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