Key Findings Report: 2014 ANA Procurement/Marketing Relationship Survey | Research Reports | Research Studies | All MKC Content | ANA

Key Findings Report: 2014 ANA Procurement/Marketing Relationship Survey

This report covers the Key Findings from the 2014 ANA Procurement/Marketing Relationship Survey. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.