| |
 

Key Findings Report: 2014 ANA Procurement/Marketing Relationship Survey

June 16, 2014

Executive Summary

This report covers the key findings from the 2014 ANA Procurement/Marketing Relationship Survey. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

The findings from this survey include the following:

(Please visit our "Also See" section to the right for PDFs of the Key Findings, Research Report, Data Charts, and Infographics.)

Source

“Key Findings Report: 2014 ANA Procurement/Marketing Relationship Survey.” ANA, 2014.