May 7, 2012
According to this white paper from Aimia, the new currency of business is customer data. Marketers who embrace this will become “datarati,” i.e., global leaders in customer loyalty management.
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May 14, 2013
4A’s: 2011 Television Production Cost Survey (TVPCS) Executive Summary
May 14, 2013
Big Data’s Biggest Role: Aligning the CMO & CIO
May 8, 2013
Wildfire Case Study: CanvasPop
May 8, 2013
Wildfire Case Study: Nicole Miller
May 8, 2013
Wildfire Case Study: The New York Giants
May 7, 2013
Millennial Media: Mobile Insights for Consumer Goods Brands
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