May 7, 2012
According to this white paper from Aimia, the new currency of business is customer data. Marketers who embrace this will become “datarati,” i.e., global leaders in customer loyalty management.
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May 22, 2013
SAS: A Marketer’s Guide to Analytics
May 22, 2013
SAS: Six Tips for Turning Big Data into Huge Insights
May 20, 2013
SAS: Customer-Centricity Drives Successful Omni-Channel Retailing
May 20, 2013
SAS: Evolving Role of the CMO
May 20, 2013
SAS: Mining Big Data to Find New Markets
May 14, 2013
4A’s: 2011 Television Production Cost Survey (TVPCS) Executive Summary
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