The Rise of the Savvy Shopper: The Impact of the Recession on Customer Loyalty | Promotions & Loyalty | Shopper Marketing | Media Channels | ANA

The Rise of the Savvy Shopper: The Impact of the Recession on Customer Loyalty

As a result of the 2008 global economic recession, 64% of consumers in the U.K. now participate in loyalty programs and 66% use coupons or vouchers when shopping.