January 10, 2012
Aimia, a loyalty marketing firm, surveyed Millennial (or Generation Y) consumers in the UK to learn about their attitudes and behaviors with regard to brand loyalty, data privacy, social media and mobile marketing, and rewards marketing.
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Got Digital? How to Enhance the Performance of Your National Brand’s Co-Op Advertising Program
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The Rise of the Savvy Shopper: The Impact of the Recession on Customer Loyalty
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