Arbitron: Radio’s ROI in Marketing Mix Models
January 9, 2013
In this white paper Arbitron shares results of a two year study done in collaboration with radio industry leaders to determine best practices for improving radio data for marketing mix models.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
