BabyCenter’s 21st Century Mom® Insights Series: 2010 Mom® Social Influencer Report

June 14, 2011

This BabyCenter study reveals the anatomy of five consumer segments among moms using social media, broken down into two categories: the “Influencers” and the “Influenced.” Even though the Influencers make up only 18% of social moms, they wield 78% of the influence and have a profound impact on the Influenced.