Local Marketing Automation: Translating National Strategies into Local Executions
September 17, 2012
This white paper from Balihoo argues that the most efficient way for a national brand to generate demand at the local level is to implement a local marketing automation platform that integrates technology with services to drive enterprise-level marketing strategy and implementation throughout an affiliate network.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.