BrightLine: In-Television Trend Report Issue 3
December 17, 2012
Research from BrightLine indicates that consumers who engage with a brand via interactive TV (also known as iTV or In-TV) are two to three times more likely to recommend that brand when compared to consumers who like or follow a brand on Facebook or Twitter.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.