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The Trigonometry of Talent

February 27, 2014

Using celebrity talent in a marketing initiative is an expensive proposition, making it even more critical to identify talent that will achieve the stated objectives (sales, awareness, preference, etc.). Unfortunately, for most marketers, it’s something that’s been done without a lot of data or rigor behind it.

Read how the Celebrity DBI quantifies consumer perceptions of more than 5,000 celebrities globally, scoring them across a number of key attributes, including Awareness, Appeal, Trust, Influence, Aspiration, Trendsetter, Endorsement, and Breakthrough.

(Please see our "Also See" section to the right for the full PDF of this report.)

Source

"The Trigonometry of Talent." Celebrity DBI, 2014.

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