Chango: Debunking Five Myths About Display Advertising
April 8, 2014
Display advertising has changed greatly over the last few years, but some misconceptions about the tactic still exist. For example, many marketers believe that display can only be used for brand awareness. However, display is now being used to drive conversions via targeted ads. The belief also persists that display ads don't reach the right audiences. To combat this, many marketers today are combining display with search marketing strategies.
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"Chango: Debunking Five Myths About Display Advertising." Chango, 2014.
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