Consumer-Centric Cross-Media Content Planning
October 17, 2011
This presentation breaks down the results of a pilot program launched by the Coalition for Innovative Media Measurement (CIMM) and the Media Behavior Institute (MBI), which looked at how life context data could improve cross-platform measurement.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.