B-to-B Content Marketing: 2014 Benchmarks, Budgets, and Trends for North America | Planning & Spending Allocation | Finance & Procurement | ANA

B-to-B Content Marketing: 2014 Benchmarks, Budgets, and Trends for North America

This year’s B-to-B content report compares findings with years past, looking at differences between marketers who rate themselves as most and least effective.