B-to-B Content Marketing: 2014 Benchmarks, Budgets, and Trends for North America

March 13, 2014

B2B content marketers in North America are making strides: 42 percent consider themselves effective, up from 36 percent last year.

The Content Marketing Institute can begin to understand why marketers are feeling more confident: For the first time, they asked marketers whether they have a documented content strategy (44 percent do) and a person who oversees content marketing strategy (73 percent do). These findings tell us that there are distinct differences between those who have a strategy and those who do not. Marketers who do are not only more effective but also less challenged with every aspect of content marketing.

Even though we’ve made great strides, the industry is clearly still in the early adoption phase. However, some marketers are seeing substantial success. Read on to find out what a best-in-class content marketer does differently and delve into many other findings as well.

(Please see our "Also See" section to the right for the full PDF of this report.)


“B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends – North America.” Content Marketing Institute, 2014.

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