A Hidden Harmony: Documenting the Connection Between Brand and Corporate Reputation
November 14, 2012
New research from the Council of PR Firms, in partnership with Harris Interactive, argues that companies would achieve better results by adopting a new paradigm that takes product brand efforts and corporate reputation efforts out of their silos and deploys them jointly in pursuit of common objectives such as purchase consideration and recommendation.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.